HSIL is among the largest exporters of sanitaryware & glassware from India: this increased from Rs.9.14 crore in 2001-02 to Rs. 20.00 Crore in 2002-03, a growth of 118 per cent. Exports comprised 7.90 per cent of gross sales. The company possesses an edge in the international markets: the manufacture is labour intensive; the company’s products conform to demanding international quality requirements.

Demand in the international market comes from following regions: Australia, U.K., Scandinavia, America, Middle Fast, Asia and Africa. The Middle East market ranges from the price-sensitive to the premium; competition is high. The American markets are quality conscious, catered by the North and South American producers. U.K., Scandinavia is a premium market with changing preferences; it is also price-sensitive. The African markets are price sensitive and are catered by low cost developing countries like India, Pakistan, Taiwan and Turkey. Asian manufacturers cater to the Asian markets.

In 2003-2004, the company targeted the markets of Australia, U.K. and Scandinavia. The company made a breakthrough in Denmark. The company is now a regular exporter to industrially developed markets of U.K., Australia & Scandinavia, putting HSIL quality at par with that of European / Australian manufacturers.