Hindware Home Retail Private Ltd (HHRL) has been incorporated as a 100% subsidiary of Hindustan Sanitaryware and Industries Ltd. (HSIL) to spearhead the Group’s vision to evolve into a Total Home Solutions Enterprise. HHRL is now entering the organized retail sector with Home Interiors Specialty business, considering growing urbanization and residential landscapes, changing consumer lifestyles, organized retailsector opportunities & the demand-supply scenarios. The vast Home Interior Solutions market opportunity size is estimated to be US$ 9 Bn plus, with annual growth forecasts of 15-20% CAGR.

HHRL will leverage the core strengths of the Group in understanding diverse Consumer & Trade behavior, Retail Distribution network, Brand Equity, Global Sourcing & Cost effective Supply chain management, which are critical success factors in this sector. HHRL will also work in close association with Architects, Interior Designers, Builders & Corporate community utilizing the Group networks and relationships for Retail, Institutional & Projects business. The pan-India business operations will be built on Global Sourcing – Specialty Retailing model with comprehensive and effective Home interior concepts, merchandising & supply chain management systems.

The core vision of HHRL is “to be the first choice partner of customers aspiring for Value for Style home interior solutions” in Living, Kitchen and Bath domains.

The ambitious mission of HHRL is to be :
• The industry benchmark in coordinated home interior solutions.
• The knowledge driven business.
• The profitable, growth oriented and value creator enterprise.
• The platform of win-win opportunities and growth for all business partners & associates.
• The most enriching and rewarding workplace.

HHRL foray into Specialty Home Interior business will focus on Retail and Projects business to serve B2C and B2B segments. HHRL plans to invest about Rs.250 Crores over the next 5 years to establish 50 large format, Company operated specialty destination stores across the country and set new industry benchmarks in Home Interiors sector in India. The chain of specialty stores with 3 different formats covering Living, Kitchen & Bath domains will range from 8000 sq.ft. to 30,000 sq. ft size, and will be launched under the new retail brand EVOK.

The venture will focus on the Lower mid-segment to Mid-upper segment Consumer Group and aspires to attain market leadership in these consumer segments in near future. The pilot flagship stores will shortly come up in NCR and the Stores population will eventually be scaled up to a pan-India retail footprint of 1.2 Mn sq.ft. with target revenue turnover of 400 Cr from this foray over the next 5 years.

Evok stores will facilitate discerning consumers with single window coordinated home interior solutions, driven by themes which accentuate their lifestyle and fulfill their aspirations. These Stores will showcase world class contemporary products in Furniture, Furnishings, Bath products, Modular kitchens, Flooring, Lighting and Lifestyle home accessories sourced and coordinated from across the world. At Evok stores, Home spaces will be creatively arranged with affordable value packed home interior products in a soulful ambience designed to evoke emotions. Evok stores will also provide personalized home interior planning and design services to assist home makers visualize, choose and create their desired habitats.

HHRL will also establish its ambitious Projects business to service the Architects, Builders, Interior Designers and Corporate/Institutional segments with comprehensive product mix & services.